Because of the lack of willing sex partners, the white man is often reduced to paying for sex. However, once again, black men have the upper hand since almost all the pimps in Hustler cartoons are black. These black men have, however, traded in their large penises for big Cadilacs, heavy gold jewelry and fur coats, riches no doubt obtained from white johns. The prostitutes are both black and white but the johns are almost always depicted as white. Many of the cartoons have as their theme the white man trying to barter down the black pimp, with the black pimp refusing to change the price. The power of the black man is now absolute – not only can he get his pick of attractive white women, he also controls white prostitutes, leaving the white man having to negotiate to buy what he once got for free.